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Getting the real-world benefits of owning your a magazine (even before your first issue)
Niches that work; niches that don't.
Embracing and getting past new publisher anxieties
Avoiding the 9 mistakes new publishers make
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Selecting the best niche for YOU
Naming your magazine
Pricing your magazine (hint: you can charge more than ya think!)
Editorial focus; editorial promise.
Publishing cadence
Becoming an idea factory
Sourcing great content (without paying writers)
Choosing great photos
Creating a mockup cover
Mastering your editorial calendar
Representing your magazine before it's live: The one-pager
Marketing & Promotion
Outreach strategies & tactics
Monetization: go beyond issues & subscriptions
Running a media business
Q & A / Wrap-Up
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